UK Department of Health has tried many ways to reduce the number of deaths caused by smoking, including through campaigns and advertising. Most recently, the British government released an ad showing a terrible tumor grows in cigarette. WOW!!
UK Department of Health has spent around £2,7 million for this catchy ad to run online, on television and billboard for nine weeks.
The ad illustrates that there is terrible tumor growing on cigarette. The government hope that millions of Britons willing to quit smoking after seeing this ad
The ad was launched in response to statistics that show more than a third of smokers in UK still assume that the health risks of smoking are greatly exaggerated.
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| [Photo: Health.Detik.com] |
Smoking is still the biggest cause of early death, which leads to more than 100,000 deaths in the UK every year.
According to the Department of Health, this new campaign will focus on the fact that smoking 15 cigarettes per day can cause cell mutations, which can lead to tumors and cancer.
"This is a hard-hitting campaign to get at the hidden harms of smoking. People will see a man smoking and then a cancer growing out of the cigarette. That is what happens in people's bodies." Said Chief Medical Officer, Professor Dame Sally Davies, as reported by Dailymail, Friday (28/12/2012).
Prof. Davies said that one-in-two smokers die from smoking, mostly from cancer. According to him, people do not personalize the harms of smoking and do not understand what was going on in their bodies.
"This will show them," added Prof. Davies.
This is not the first time for UK Department of Health release an anti-smoking ad graphically. Earlier in 2004, they released a graphic ad showed fatty deposits being squeezed from a smoker's arteries and fat dripping from the tip of cigarettes.
